Carol Vernallis is known for her theory based on music editing.. Her theory is based on 4 key concepts that are all related to the way music videos are manufactured. These 4 concepts are
Narrative -Carol says that music videos are a visual response to narrative. So what ever happens on the screen reflects the lyrics.
Editing - the video will have the style of editing throughout making it distinctive to that particular video. you may see , jump cuts , cutting with the lyrics and breaks of the 30 degree rule .
Camera movement - establishing shots are one of the key camera features of a music video. The style of framing in the video is usually distinctive and the camera is normally in time with the music.extreme shots are also common.
Diegesis- the diegesis will be revealed slowly in the viideo
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