My favourite student music video was by this group from last year who covered Other side by Krept and Konan. I loved the concept as it was clearly executed and fulfilled the purpose of what a music video should do. It illustrated the lyrics perfectly through the use of a narrative. I really liked the fact that the costume used also illustrated the lyrics the use of black to represent mourning and the sudden change of the singer at the end symbolized him being dead.
In that sequence of the music video I liked the sudden transition with the camera dropping quickly and I feel it was an effective, smooth transition. Another transition I liked was when the artist dropped the flowers on the ground (camera) and it transitioned in the concrete floor upwards to the singer. Overall the transitions in the video are really smartly done and smooth.
I really enjoyed as it added focus to the emotion in the lip syncing. I also liked how there were many angles for each verses' scene and there was fluid movements that matched the feel of the song.
Lastly I liked the song choice and the camera which was used to make the video as it looks very professional.
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