45) Notes on Evaluation Question 4 - Lady Pearl

Social Media Profiles

To keep our target audience informed about our filming and what we're up to, we've created social media accounts such as twitter and instagram where we upload pictures and videos.

Rough Cut 1 Feedback

17. Analysis of song choice original video

Paigey Cakey - Same Way

 

Our song choice is Same Way by Paigey Cakey, a female british rapper who does grime and hip hop.

the original video for Same Way featuring her, includes a large white open space with her performing alongside other cameo artists such as Chipmunk and Wretch 32 and another shot with a group of friends. We will be using the element of groups in our video also. Throughout the whole video this white space is used and no other location. Our video will be set in more than one location, this will be the major change in our video that will make it differ to the original. We will also being following the use of an overlay in the beginning

BTS PICS 5.11.15

Substituting the Dance studio for Green screen - Lady Pearl

An insightful decision

On Thursday the 12th November filmed inside the dance studio for the shot with Fleek E and an even bigger group of guys and girls dressed in all black behind her. We filmed this on Cherelle's phone as a trial run but unfortunately the performance including some of the people in the background not turn out the way we intended it to, and we wanted all of our base tracks to look as professional as possible. As a result of this, we are going to substitute the dance studio base-track with the extra shots we filmed with the group of boys in dancing behind Cherelle in the Green screen. Phew! Sorted :)

 

In the photo above, we see Fleek trying to help choreograph some movements, which did not exactly go according to plan!

Day 3 - Green Screen / Angel Compund / Dance Studio 12/11/2015

Here we gathered as many people possible and got them to dress in all black for our other base-tracks. We have the single dancer Emeka, for his single green screen shoot and other groups of people to add to the urban set.

Here is the link for the Flickr album: https://www.flickr.com/gp/136903136@N02/56049M

Reflection of Day 3 filming - Lady Pearl

 

 

Filming for the Green Screen 

 

So in our story board we came up with quite a few areas that could potentially include Green Screen, and so today was the day that we'd put all of our talk into practice! 

The main focuses in our Green Screen:

1) Close up Shots of Fleek E for Synergy

-We wanted extreme close up shots for of her eyebrows, eyes, lips and eyelashes as we all incorporated these in our individual digipaks 

2) Single shots Of Fleek E doing the dance 

- The origin of the same way dance! We want to show the artist brushing off the haters all by herself, hopefully if the shot is repeated enough throughout the music video, all of Fleek E's fans/followers and the general public will catch on with the dance!

3) Emeka - Our dancer 

Now we decided to encorperate a very talented friend of ours to show of his skills in our music video, and he sure delivered exactly what we thought he would! THANK YOU EMEKA! :) (even though you'll never read this blog)

4) The Brusher (Fleek E) vs the Brushee (Emeka)

Michella and creative intelligence came up with the idea of filming Emeka dance and eventually editing him down in size so that he can land on Fleek E (the BrushER)'s shoulder, and then as Fleek E does the movement where she brushes off the haters, Emeka (the BrushEE) as the supposed 'hater' would then tumble off of her shoulder and we would then see his body floating through the air

5) Group of boys dancing/turning up in the back ground

I thought it would be smart to film group 7 as they agreed to being in it anyway! But to film them behind her as a big group of guys because I'm not sure if we will still be able to shoot the same crowd of people in the dance studio as many drama an dance groups were also rehearsing. 

This was done in 2 takes! Great job guys, many thanks! 

6) Buy em in two's

We filmed Mel and Emeka, two brilliant dancers together cutting shapes so that we could have a variety of dance shots. These shots also came in very handy for a very brief line in verse two were Fleek E says "Buy em in two's" -we plan on cutting to the shot of the two of them dancing :)

After all the green screen stuff had been done, we moved to the Angel Compound: 

Here we had 3 dancers dressed in all black whilst Fleek E was centre of attention in all white. We initially wanted more than 3 people but we managed to work with what we had and we placed them in a diamond formation so it looked almost intentional! Also, to be fair, Fleek E does say in the first verse "I've got a tight circle" - meaning she has a small group of friends, and we demonstrated exactly that! We filmed three base tracks here and also managed to get a lot of shots were Fleek E and we dancers were all moving in sync - as they should be! The colour contrasts in this shot are very nice and not like the others we've filmed as it is in the evening time so it adds a cooler vibe to it B)

All shots in Angel compound panned around the dancers and followed their movements skilfully without moving too much on every line  

 

 

Day 2 Shoot - Shoreditch Graffitti 10/11/2015

We went on the look out for graffiti backdrops in Shoreditch. Luckily we found a backdrop that completely fit our colour scheme and synergy 'black, white and gold' and also with a crown on the top. We also went on to find another backdrop with a crown on it.

 

Link to Flickr page: https://www.flickr.com/gp/136903136@N02/v14ahs

Day 2 - Kizoa Online Movie Maker

Females in Grime

 

 

As part of my research I decided to look into Female Grime as a theme and explore the different things I found online. I think its fair to say that female grime is very much less commercialised in comparison to male grime artists, which is why we were so keen on doing a female grime music video. Also with females in the music industry there is a large amount of sex appeal incorporated in the production of their music videos and posters - our group want to subvert these stereotypes and have Fleek E just doing her own thing and people loving her for her personality and most importantly - talent before anything else

 

Here I have compiled different links of web reports and blogs on Female Grime and also different links to female grime artists music videos and freestyles. Enjoy!

 

Reflection of Day 2 filming - Lady Pearl

 

Today we filmed in Shoreditch. We filmed in Brick Lane because it is known best for its iconic graffiti locations and hipster/urban ambience.

We filmed in front of 3 different exterior graffiti backdrops:

1) Silver, Gold and black Elephants 

2) box graffiti on the stairs 

3) pink blue and purple graffiti 

- Silver,Gold and black Elephants 

Here we filmed almost every shot static. We filmed 3 low angle shots. One from the left, one from the right and the one dead centre. We did this so that we can make it look like the camera was moving from right to left during the jump cuts. After that we filmed once with slightly more movement in order to get more dancing shots and to Coke much close to Fleek E as all of the others were profile shots that were quite a bit of a distance away

2) box graffiti on the stairs 

Now we weren't originally going to film on these steps but I had an image of how perfect it could potentially be for the music video, so I decided to film one base track here - mainly as a test because nobody really understood my vision- which was fine! But also because it really smelt and we wanted to get out of there as quickly as possible!

The Pink, blue and Purple graffiti

Here Michella filmed one base track as we were literally on our way back but thought it was a perfect backdrop for our synergy as the graffiti contained a crown, just like all of our digipak drafts and also the previous black gold and silver backdrop. This shot had continuous skilled camerawork which also correlated with the dance movements. Funnily enough, we gained quite an audience whilst filming this base track with a lot of people wanting to know what exactly we were doing! One man asked for more information on Fleek E so that he knows about her before the rest of the world does, but it's a bit too late for that.. ;) #FleekENation

Everyone who did not walk through the video shoot whilst we filmed actually said some really positive feedback and continued to comment on how good of a performer Fleek E is! We all knew that...

Reflection of the Blogging health Check

Lady Pearl, you still have a very strong blog with 36 posts but, as we have moved in to the planning stages, many of the excellent aspects of your blogging noted in the previous health check have been used less frequently. Please read through strengths and weaknesses below and complete the to do list at the bottom in order to ensure that your mark returns back into level 4, which is where is should be!
Strengths:
- most tasks complete for planning
weaknesses:
- time management - your frequency of posting to the blog has become more sporadic as you have moved into the planning stages
- consistency in detail - the planning blogs do not reflect the level of detail seen in your early blogging tasks
- use of ICT - again, less use of ICT is evident than in your earlier tasks which is a pity
- care in presentation - black text on black background makes some posts difficult to read
to do / targets:
- improve frequency of posting aiming to post at least 4 times (every other day) weekly
- improve the level of detail in your posts with greater reflection in what you say and detail in your use of ICT (look at your research posts - they are brilliant and set a benchmark of what you are capable of producing)
- use of ICT - as above point!
- change the black font to white (or another lighter colour) so your posts can be read more clearly

Day 1 Shoot - CAR PARK - Behind the scenes 5/11/15

I have created a flickr account linked for the behind the scenes pictures for each of our shoots. Here is a link to the blog:

 

https://flic.kr/s/aHskpsGZ4p

 

 

 

 

 

 

 

 

 

 

 

 

Filming reflection- day 1- 5th november

We filmed the car park scene in an underground car park near college.
This was a successful shoot as we were able to film more than 5 basetracks and even get some setting shots to use as extras.
The costume chosen for the artist went well with the location as it matched the blue lighting that was in the car park.
The original choice to film the car park scene was Westfield Stratford centre car park but we chose the angel one because it was closer, and had nicer lighting and was also very exclusive and unknown to the public. This meant that we had no interruptions and were able to film more and quickly.

Reflection of Day 1 filming - Lady Pearl CARPARK

November 5th 2015

 

 

 Our first filming session went great! We went to our very first location which was the car park and filmed 5+ different base tracks. We started off doing tracking shots going through the car park following Fleek E as she performed. We then got some static wide shots of her standing in one place- performing in the car park space and we did this over and over until we had medium close-up, profile and a close-up shots to work with.

 

After that we went on to film little things we can add in between the beginning flicker of the first 16 counts of the music video. We got tilting/panning shots of Fleek E just standing in the car park as the camera reaches her and she appears. We also got shots of her dancing in the blue light and kicking a puddle so, in the editing process, we can see what will be most effective to use.

 

Another plus was being able to use a BMW in the filming, which gave off more of an impression that Fleek E is a self-made millionaire.

 

Reflection - From the Pitch Lady Pearl

PRODUCTION SCHEDULE UPDATE

Blog Post 9 - Analysing costume, setting and location in a grime video

Blog Post 8 - Previous Student Video

04. Emmanuel, Ariadna, Yuksel, Joshua from 283goswell on Vimeo.

I have chosen this video as the camera shots that they used in this video were execellent. also, the locations of were they filmed are perfect for this video.

These two shots are at the beginning of the video. the use of location and props really adds to the emotion conveyed through the song.
 

i like these particular shots as the location of where they have filmed is quite unique, the small pavement that the artist is standing on gives the illusion that he is in the middle of the road surrounded by cars and it adds to the effect of the lyrics.

This shot is near the end of the video. you can see how the brand image is shown throughout the video as one of the artists is wearing white and stands out from the other two artists who are wearing all black.

Pitch Feedback

Animatic - Michella

8. Favourite student music video

My favourite student music video was by this group from last year who covered Other side by Krept and Konan. I loved the concept as it was clearly executed and fulfilled the purpose of what a music video should do. It illustrated the lyrics perfectly through the use of a narrative. I really liked the fact that the costume used also illustrated the lyrics the use of black to represent mourning and the sudden change of the singer at the end symbolized him being dead.

In that sequence of the  music video I liked the sudden transition with the camera dropping quickly and I feel it was an effective, smooth transition. Another transition I liked was when the artist dropped the flowers on the ground (camera) and it transitioned in the concrete floor upwards to the singer. Overall the transitions in the video are really smartly done and smooth.

I really enjoyed as it added focus to  the emotion in the lip syncing. I also liked how there were many angles for each verses' scene and there was fluid movements that matched the feel of the song.

Lastly I liked the song choice and the camera which was used to  make the video as it looks very professional.