Tuesday, 22 December 2015

Creating my main Font/Logo for Fleek E - Lady Pearl


Creating my logo - Kizoa Online Movie Maker

I am very happy with the outcome of this font because it was truly not as straight forward as it looks! I will be using this on my website and digipak too.

Saturday, 19 December 2015

Experimenting - Putting my idea into practice -Lady Pearl

As I want to create Fleek E's name using hands, Below are pictures I have taken for each letter. I have downloaded the Adobe software trials so during this Christmas holiday I am planning to create this logo using Illustrator and Photoshop.
 
 
 
 

Tuesday, 15 December 2015

51) Exisitng Ancillary Products that have also inspired my ideas

50) Short list of Fonts, colours layout and Design ideas - Lady Pearl

Blog Post 52 - Do's and Dont's of design work.

Do's

  • Only use two fonts maximum, they have relate to the genre of your artist (grime). i also have to ensure they are sized correctly.
  • Three colours maximum (white, black and gold), links back to artists clothing in music video/photos.
  • Make sure photo resolution is good so pictures are clear, have to be the right size for digipak and make sure photos are appropriate for display.
  • Rule of thirds for composition
  • Make sure to include: barcode, date, copyright information, title of the album, artist name, record company logo, website and artist website.

Dont's

  • Go over the top in regards to photoshop, simple/necessary effects, must relate to genre.
  • No stretched images, if an image is incorrect size retake the photo.
  • Cover the artists face with text
  • Overuse photos to fill space, only use when necessary.

Friday, 11 December 2015

49) Analysing Adele's Soul/ Pop Digipak - Lady Pearl


adele - Kizoa Online Movie Maker

Press play and turn up the volume to hear Adele's Bonus track "Why Do you love me" on the Deluxe Edition of "25"!

Pictures from Day 2 of filming





Day 2 of filming we went to bricklane to find a graftti backdrop where we came across a graftti wall with out colour scheme black gold and white

Wednesday, 9 December 2015

Response to today's Feedback - Lady Pearl

Disclaimer: Please make sure you unmute the sound button before you press play so that the music is in time, it took a while to put together! :) Thank you!

Filming stage summary

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Feedback 6 of final edit for Q4


Feedback 5 of final edit for Q4


Feedback 4 of final edit for Q4


Feedback 3 of final edit for Q4


Feedback 2 of final edit for Q4


Feedback 1 of final edit for Q4


changes in the costume

We stuck to our main costume design ideas that we had in the pitch. But we did have some changes as some of our costume ideas was ambitious as they were pricey. We got rid of our initial idea of wearing a crown in the video as we was unable to get a crown as the one we wanted was going to take a long period of time to come. we also had to scrap the idea of having our own brand imagery of our artist name being on her tops and hats as we unable to purchase it also down to money and didn't have the right resources in achieving this look our-self.
we did stick to our man idea of wearing all black and all white and our artist had a cap in her house that was featured throughout. We also was able to find the earrings really heap that as a group we was all able to cheap in for.
We had several different costume changes as we thought it would be clearer if every time we was in a different location our artist changed her costume. Which made it easier when structuring our music video.

Reflection of the music video

As a whole the music video was a success and everyone enjoyed it and we got positive feedback. In the making of the music video it was very stressful as we had to keep changing things in the editing process and time caught up to us and was unable to re-shooting certain parts in making the music video even better. 
 
As a group we thought our first rough cut went very well. We got positive and negative feedback from our teachers and peers as they felt there wasn't much structure to the video. We then went on to taking  on their feedback to making our music video even better. As a group we was so please with the footage we achieved and was finding it hard to let go of some of the footage, i feel this was blocking us from having the best structure. So after the third rough cut our group sat down and planned what we're going to keep and let go. After having this clear plan made it easier in structuring our video. The first scene was in the car park then the choruses was the green screen and dance scene footage. Our second scene was the trickiest scene for us as our artist wasn't as strong lyrically so we was finding it hard to find good shots for the best lip sync. So in order to achieve the best results we decided to combine two base tracks in one verse as the artist was stronger in certain parts of each. Our last scene was with the black and gold back drop which we found was the strongest lyrically but did lack close ups. The last chorus of the song is a bridge so we decided to refer back to the base tracks that we used throughout the song.

I was extremely please with the green screen editing as it went perfectly to plan and as a group we received a good response. We was able to achieve our ambitious idea successfully of our dancer falling off our artist shoulder as well as the lyrics behind the artist.

Our music video stuck to our main idea in the pitch which makes the music video a success all the way through.

Social media


As we are appealing to a younger audience we decided to have a Twitter and an Insta as they are widely used by the younger generation. We made it look as realistic as possible by posting regularly and keeping our fans up to date by posting what we did on each film day and when its going to be released. 

Tuesday, 8 December 2015

Blog Post 48 - Ancillary text 1 (digipak)

Krept and Konan - The Long Way Home

The central image on the cover of this album is the two artists either side of a long road with a burning car on the right hand side. this relates to their album as it is called 'The Long Way Home'. this image is the only image used throughout the digipak. The ratio of image to text is mainly image compared to minimal text.

We can also see the album name at the bottom of the image in red. 


On the back of the album cover we have the track list with the title of the album again featured at the top. we have the same image in the background except the artists are not featured. the colour of the font is white for the song names and gold for the name of the featured artists. the album title is also in red again similarly to the the front cover. a colour scheme is maintained as the chain is the same colour as the font on the back.




 
The CD again has the same image that is seen throughout the album however it has small white text on the edge of the of the CD.  

The colour scheme is maintained throughout the digipak, synergy is seen as the logo of their clothing line is seen on the road sign and on their chains. The album title is actually a song on the album (the long way home)
 





JME - Integrity

The cental image on the cover of this album is a close up of the artist face. this obviously promotes the artist and when people that know the genre see his face they'll know who it is. Similarly to the previous album, this is the only image used throughtout the album. the ratio of image to text is all image and no text on the album cover. the title of the album is not mentioned on the album cover.


On the back of the album is the tracklist which is in a gold font and it takes up the whole cover, the background of the album cover is in white. in a smaller font at the bottom we can see the list of featuring artists and producers.


I don't have an image of the CD but it is the same of the album cover (the face of the artist). The album name is actually a song on the album (integrity). synergy is used in the song 'Test Me' on the album as in the music video, the people in the background are wearing masks with the artists face on it similar to the album cover.
There is no institutional information found on the album. the colour scheme is white and gold which is also synergy, in the video for the song 'Work' the artist is standing in front of a white background for majority of the video.

Overall, both of these digipaks are similar in many ways as they are both from the same genre. however, because most artists from the grime genre are not big in terms of popularity, they tend to resort to other ways of promoting their music rather than a digipak as their budget isn't as big as artists from the pop genre for example.









Monday, 7 December 2015

Feedback from non-media student


Editing pt2


Creating the intro and text overlays


Marking base tracks for lip sync editing


Rough cut 5


Editing rough cut pt1


Rough cut 4


In this rough cut the ending has been changed.

45. Notes and ideas on question 4


Media technologies used in :

Construction
- green screen
- after effects
- canon dslr
- premiere pro

Planning
- youtube
- twitter
- timetoast
-

39. Notes and ideas for evaluation 1

Grime music video product


- locations used are fitting for a grime video
- car parks used in many grime videos such as - lady leshurr
                                                                           - stormzy
                                                                           - paigey cakey
                                                                          
- used entourages (used in grime music videos)
- motion of the camera in recent grime videos is imitated
-Does not include male gaze
-Really matches theory of Carol Vernallis
-Includes Andrew Goodwin's structure

Tuesday, 1 December 2015

44) Outline of improvements - Lady Pearl

Our main issue is to think about the structure of the music video a bit more carefully, as we have some internal and external shots within the same verse, so it looked quite disorganised and random. What we've now decided to do is:

1st Verse: Use the carpark shots

2nd Verse: Pink Blue and purple graffiti with the Shoreditch box graffiti

3rd Verse: Use the Silver, Gold and Black graffiti

1st, 2nd and 3rd Chorus: Green screen shots with the dancers, the group of boys singular, brushing off the shoulder and also the night time shoot with Fleek E dressed in all white

Outro: A compilation of different shots

Rough cut 1



Day 2 of filming - 10/11/15

during today's filming session, we filmed in Shoreditch and we found several graffiti walls to film infront of. one of which had a crown on it which fits in perfectly with the brand image of the artist.




Day 3 of filming - 12/12/2015

During this filming session, we filmed several green screen clips with the artist as well as having a group of people behind the artist. we also filmed in the dance studio and at the angel compound.