Thursday, 24 September 2015

3. The function of a music video

The function of a music video is primarily to give the viewer a visual representation of the song that allows them to be entertained. A music video can also introduce a new artist or promote an existing one. Music videos can either tell a story based on the lyrics by illustrating them or adding another layer of meaning through amplification. They are also used to deliver a message along with the song.

A music video that I feel reflects the lyrics of the song and delivers a message is Michael Jackson's "Black or White" music video. The song's overall message is to tell people that racism is wrong and we should all get along no matter what race we are or where we come from as it is not an issue. Throughout the video we see Michael Jackson in different locations with people from all over the world who have different cultures and interacting with them through dance. At the end of the t.v edit we see different people of different races in a close up shot morphing into the next person. At the end of the full extended version we see a black panther morph into Michael Jackson and he is seen dancing along a street that has racist comments painted on objects which Michael is seen smashing. Both endings deliver the message that says we are all the same and that racism to one another needs to be destroyed.

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