Blog Post 7 - YouGov Profiler

                              

Blog Post 1 - Introduction

My Blog

My name is Jordan Campbell and this is my blog, I will be regularly updating this blog throughout the year to keep track of my progress.

The Website

During the summer lesson I created a website for Eminem using Weebly, the link below will take you to the website:

http://jordaneminem.weebly.com/

Blog Post 2 - Summer Work

Summer Task - Create a story board for the first minute of a music video

The video that I chose was:

Krept and Konan - My Story

Here is the story board I created

                          

Blog Post 3 - Functions of a music video

7) Lady Pearl - Emile Sande YouGov Profiler

 

 

Here are 3 research analysis screenshots of the target audiences for 3 different British musicians from 3 different genres.

1)Emile Sande - R&B, Soul

 

 

2) Krept & Konan - Grime, Hip Hop

 

3) One Direction - Pop

 

 

6) Lady Pearl - Short summary on Laura Mulvey's Theory

2. My Storyboard (summer work) - J.Cole - Wet Dreamz

5.Carol Vernallis' Research

Lady Pearl - Practice Lip Sync Tutorial

This is my first attempt of editing a video using Premiere. My aim was to try and match the lip-syncing of the video to the audio as much as possible. 

Lip Sync Tutorial - Michella A.

This is a practice video in which I learned to , create and edit on base tracks,how cut on the beat and how to use the new editing software. This is a 45 second clip of what I produced.

Lip Sync Tutorial

5) Lady Pearl - Carol Vernallis Theory

4) Lady Pearl - Andrew Goodwin's theory

 

This Prezi contains a summary on some of the main points in Goodwin's book 'Dancing in the Distraction Factory'. I have also added in examples of videos that follow his main ideas.

3) Lady Pearl - Function of a music video

 

What is the function of a music video?

The function of a music video is to mainly promote the single, the album that the single comes from and of course the artist that recorded the single. When making the music video, the artists and the director comes together to focus on:

1. How they can make the music video so captivating that the audience remember the song from the video

2.       Providing the viewer with a better understanding of the song, through storytelling, both visually and audibly

3.       Also highlighting the talents of the artist, whether that is their ability to sing/dance/perform or just show off their physical appearance.
 

The music video I will be analysing is Macklemore FT. Ryan Lewis – Thrift shop

"Thrift Shop" is a song by American hip hop duo Macklemore & Ryan Lewis. It was released on August 27, 2012 as Macklemore's eighth career single and the fourth single from their debut studio album The Heist (2012). I chose this music video because the song and video bring up a number of class, gender, size and race issues. “Thrift Shop” is essentially about being able to “come up” on a bargain at your local Bargain/Thrift Store (hence the title of the song).

For the brand haters, heralding non-brand name items and poking holes in the hypocrisy of high-end fashion has its merits but ultimately, the message is still deeply drenched in the capitalistic idea that more is better and that your looks determine your worth.

 

 

The music video starts off with a big group of people all coming towards the camera in their wacky outfits that they supposedly just purchased from the thrift store with Macklemore and Ryan Lewis leading the pack. The lyrics reflect exactly what is going on in the scene throughout the whole video. For example, this is first evident in the first line of the song, were we see Macklemore narrating “Walk up in the club like what up” as he walks through the club. Also as he makes comments on his clothes we get multiple shots in time with the lyrics; as he talks about his “gator shoes” and being “draped in a leopard mink”.

        

The video takes place in multiple different thrift stores all full of people of different race, gender, sizes and class. All the people come together and enjoy “popping tags” only having “20 dollars in their pocket”. I think that this is a great example of a music video because it is so realistic and current to today’s generation of hipsters and street fashion. Almost every line in the song is represented visually in the music video and the humour used throughout the video

made it all the more enjoyable.

 

Link to music video:  https://youtu.be/QK8mJJJvaes

 

 

 

 

2) Lady Pearl - Kendrick Lamar X 'King Kunta' Storyboard

 

STORYBOARD PRACTICE

Our second Summer work task was to draw out the storyboard for the first minute of a chosen artist's music video. Here is my storyboards for Kendrick Lamar's - King Kunta Music video, Directed by Director X.

 

Link to Music Video:

https://youtu.be/hRK7PVJFbS8

 

 

 

 

 

 

 

 

 

 

  

 

 

 

1) Lady Pearl - Introduction & Summer Website

Hi, my name is Lady Pearl and I'm one of the members of Group 9 (:

For the Artists music website project, I decided to focus mine on the quirky yet talented Nicki Minaj, as she is my favourite female artist. I chose her not only out of preference but also because I thought it would be fun to make a site that reflects her crazy, girly yet creative personality. The site is called 'Onika's World' as Nicki's first name is Onika and I used world to make it feel as though the viewers get more of an open invite into the life of Miss Minaj herself.

The link to the site: http://ltawia16.wix.com/onikasworld

The website is split into 4 subpages: Starting with The 'Home' page, 'Media', 'Press' and 'About Nicki' which are all interactive.

I created this site using Wix.

3. The function of a music video

The function of a music video is primarily to give the viewer a visual representation of the song that allows them to be entertained. A music video can also introduce a new artist or promote an existing one. Music videos can either tell a story based on the lyrics by illustrating them or adding another layer of meaning through amplification. They are also used to deliver a message along with the song.

A music video that I feel reflects the lyrics of the song and delivers a message is Michael Jackson's "Black or White" music video. The song's overall message is to tell people that racism is wrong and we should all get along no matter what race we are or where we come from as it is not an issue. Throughout the video we see Michael Jackson in different locations with people from all over the world who have different cultures and interacting with them through dance. At the end of the t.v edit we see different people of different races in a close up shot morphing into the next person. At the end of the full extended version we see a black panther morph into Michael Jackson and he is seen dancing along a street that has racist comments painted on objects which Michael is seen smashing. Both endings deliver the message that says we are all the same and that racism to one another needs to be destroyed.